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Last Updated: 3/11/2025
Welcome to HER! This Privacy Policy explains how our company, Bloomer Inc., doing business as HER (“HER”, “we”, “us”, or “our”) handles Personal Information (as defined below) collected from our website, located at www.weareher.com (the “Website”) and through the use of our mobile application (the “Mobile App”) (collectively, the “Services”). Our Website provides information about us, allows you to download the Mobile App, and allows you to sign up for our newsletter.
Our Services. Our Services allow you to connect and communicate with other members of the LGBTQIA+ community for dating, fun, friendships and more!
When we use the phrase “Personal Information” in this Privacy Policy, we mean information that describes or indicates an identified or identifiable individual. When we use the phrase
“Anonymous Information” in this Privacy Policy, we mean information that is not associated with or linked to any Personal Information except as expressly stated in this Policy, and does not enable identification of or contact with individual persons.
Users Outside of the United States. HER is based in the U.S. If you are a non U.S. user of the Services, by visiting the Website and/or using the Mobile App, you acknowledge and agree that your Personal Information may be transferred to and/or processed in the United States for the purposes identified in this Privacy Policy. In addition, your Personal Information may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of Personal Information may be less stringent than and less protective of Personal Information than the laws in your country. By providing your information and agreeing to the terms of this Privacy Policy, you consent to any such transfer.
Personal information
In general, the Personal Information we gather enables us to provide the Services to you, to improve and maintain the Services, and to better understand how users interact with the Services.
Specifically, we collect the following types of Personal Information:
The categories of sensitive information include:
When you create a profile, you have the option of adding a name (given, chosen, real, or fake, at your election), photos, a bio, and certain other details about your gender, your sexual orientation and your dating preferences, as well as answering some standard preferences. All of this information is optional. Whatever you choose to add to your profile will be visible to other users of the Mobile App.
Profile and Account Information. You can choose to sign up for the Mobile App using different types of Personal Information, and choose which items of your Personal Information you want to share as you otherwise use the Mobile App. To sign up, you can choose to submit your phone number, email, AppleID, or sign up with a Facebook or Instagram account (a “Social Account”). Whichever option you choose, we will collect that information and associate it with your account.
If you sign up with a Social Account, the social platform will share your name, birthdate and email back with us, with your consent, but it will always allow your account to connect with us to authenticate you. If you’d like to disassociate your Social Account form your HER account, you can do so in the app, or by contacting us at support@weareher.com.
When you have an account with us, unless you’ve disabled location services, the Mobile App will automatically collect your location when you open it. Upon initial download and sign-in to the account on the Mobile App, we will request consent to access your device location to allow us to find potential matches and other nearby users in the “Meet” and “Nearby” function of the Mobile App.
During signup, we will also request your birth date, which we use to calculate and display your age to other users and confirm you are an adult.
Voluntary Information. We also collect other types of Personal Information that you provide to us voluntarily, in addition to information that you provide voluntarily to us to populate your profile and use the Mobile App. We may also receive information you volunteer if you choose to contact us via e-mail regarding support for the Services, sign up for the newsletter on the Website, participate in a survey, sign up for an event through a platform like Eventbrite and share your name and email, participate in a Sweepstakes (subject to the applicable Sweepstakes Rules), offer feedback or submit a request for support through the Mobile App.
Usage Information. We collect certain non-identifiable information about your use of the Mobile App, such as patterns of clicks, session length, messaging patterns and other similar technical information (“Usage Information”) when you use it. When you use the Website, this may include your browser type, operating system, device type, IP address (a number that is automatically assigned to your device when you use the Internet, which may vary from session to session), a date/time stamp for your visit, and/or other similar technical information.
Analytics Information. Under some circumstances when you use the Mobile App, this Usage Information is collected in association with Personal Information through the function of third party services we use to improve the business (when so combined, “Analytics Information”). We use Analytics Information to understand our users’ behavior and improve the Services. For example, services that help us analyze users’ messaging behaviors may do so according to demographic or Personal Information. We use analytics to understand how many visitors our Website has and where they come from. As another example, we may use a third party service to examine which of our marketing efforts our users interact with and how this impacts users’ journeys through our Services. The Analytics Information used by such third party services may be both stored and accessed by the third party operators of these services, and may be sent to and/or shared with our own servers and cloud providers, as further described below. HER team members may also access part of all of this Analytics Information in the course of our company’s use of these services. At times, our analytics services may consult or ingest Usage Information, and may do so in a manner that causes it to be associated with your Personal Information.
When we do so, we generally secure contractual promises to keep our user data confidential and use it only for the purpose of delivering services to us.
For example, we currently use a service called Branch to understand how users find our Mobile App. Branch generates URLs for use in our marketing campaigns, and when users click those links, a persistent identifier is placed onto the user’s device (including mobile devices) to indicate to us (1) the source of the marketing lead, (2) whether that user has created an account, (3) and whether the user has made a purchase and/or a swipe. To read more detailed information about Branch’s services and the data handling practices applicable to all users of those services, visit Branch’s privacy policy here and consult Branch’s terms of service.
We also currently use a service called Braze to help understand our advertising interactions with users, analyze messaging behaviors in the Mobile App, and manage our marketing campaigns. Braze recreates our databases of this information locally in order to run this analysis, help us plan push notifications and other communications with users, and understand certain user interactions in the Mobile App. You can read more details about Braze’s confidentiality protections and use restrictions in their Terms of Service, and more about their data handling practices in their Privacy Policy. At times, we may input Voluntary Information into these services to improve their functionality.
Cookies. Like many online services, we use cookies to collect information. “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing the Website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until they expire or you delete them). Our Website, or our emails to you, may contain similar “web beacon” or “clear GIF” elements which tell us when an email has been acted upon (such as opened or forwarded).
We may use Google Analytics. We use the information we get from Google Analytics only to improve the Website. We do not combine the information collected through the use of Google Analytics with Personal Information. Please refer to Google’s Privacy Policy for more information. You may also choose to download the Google Analytics opt-out browser add-on.
You may wish to restrict the use of cookies. Please be aware that some of the features of our Website may not function correctly if you disable cookies. Most modern browsers allow you to change your cookie settings. You can usually find these settings in the options or preferences menu of your browser. To understand these settings, the following links for commonly used browsers may be helpful: Cookie settings in Chrome
Location Information. If you have enabled location services on your phone, we collect precise geolocation information from your device. We share this information as rough geolocation to give users you interact with an approximate estimate of their distance from you. If you do not want this information collected by us, you can disable location services on your phone for the Mobile App. If location services are not enabled for the Mobile App, you won’t be able to see any other users in the “Meet” or “Nearby” functions of the app.
Other. We may also collect Personal Information at other points through our Services that state that Personal Information will be collected as a result of a specific action you take.
Collection of Data by Advertisers on our Mobile App. We may also use third parties to serve ads on the Services. Your Account Information and Usage Information may be used by these third parties to choose advertisements likely to be relevant for you. We follow the guidelines of mobile application platforms (the Apple App Store and Google Play Store) in serving targeted advertisements to you through the Mobile App in connection with these third parties. For more information, please see the “How to update, access, and modify your personal information in-app” and “How to opt out” sections below.
Personal information
We will use your Personal Information, both directly and in connection with the third party services described in this Policy, to:
We may also use your Personal Information to extract Anonymous Information records by excluding information that would allow the identification of any particular individual. We generally use Anonymous Information, which is not associated with an identifiable individual, that we collect to analyze trends, administer and improve the Services, understand the demographics of our aggregate user base, and tailor the Services to our users’ needs. We may use Anonymous Information in other ways, including sharing it publicly. This may include sharing anonymous statements by our users about the product or Services.
Personal information
We do not disclose or share your Personal Information with third parties other than as described in this Policy. In addition to the sharing described as a part of how we collect data, we may disclose certain Personal Information to third parties in the following ways:
If you would like more information about these targeted advertising services and the choices about the use of your information they support, please visit http://www.aboutads.info/choices or http://www.networkadvertising.org. If you’re in the EU, you can find additional information about your choices with respect to advertising networks and online behavioral advertising by clicking here: http://www.youronlinechoices.eu/. Using these general opt-out tools will remove your information from certain services we use, such as Braze.
Your browser settings may allow you to automatically transmit a Do Not Track signal to websites and other online services you visit. We do not alter our practices when we receive a Do Not Track signal from a visitor’s browser because we do not track our visitors to provide targeted advertising on the Website. To find out more about Do Not Track, please visit http://www.allaboutdnt.com.
Several jurisdictions grant state residents certain rights and disclosures. We provide the following information to help you further understand your potential privacy rights. If you would like to exercise any rights or inquire as to whether such rights are available to you, please email us at support@weareher.com.
Request for Information or Deletion. Residents of certain U.S. states have the right to know whether we are processing your Personal Information, and in some instances, you have the right to request we disclose to you the categories listed below for the preceding 12 months. We have the right to request verification of your identity for all requests for information. In responding to this right, we shall provide to you:
In addition, you may have the right to request we delete your Personal Information.
Request for Correction. Residents of certain U.S. states have the right to request the correction or rectification of inaccurate information in the resident’s Personal Information.
Request for Portable Data. Residents of certain U.S. states have the right to receive, in certain circumstances, a portable format of their Personal Information that allows the data to be transmitted to another entity.
Do Not Sell or Share my Personal Information. Residents of certain U.S. states have the right to opt out of the sale or sharing of the consumer’s Personal Information. We do not sell your Personal Data. However, we may use your Personal Data to provide personalized or targeted advertising. In such circumstances, you may have the right to direct us not to share your personal information for such purposes.
If you wish to opt out of this sharing of your Personal Information for personalized or targeted advertising, please visit this webpage: Your Privacy Choices
Limiting the Use of Sensitive Personal Information. Residents of California have the right to direct us to use or disclose the sensitive personal information only for providing goods or services, or as otherwise minimally permitted under applicable law. You can exercise this right by visiting this webpage: Your Privacy Choices.
Third Party’s Direct Marketing. If you are a California customer, California Civil Code 1798.83 permits you to request information regarding the disclosure of your Personal Information to third parties for third parties’ direct marketing purposes. To make such a request, please contact us at support@weareher.com.
Automated Processing & Profiling. Residents of certain U.S. states have the right to opt out of the processing of Personal Information for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.
Right to Equal Service & Price. You have the right to receive equal service and price, even if you exercise a privacy right.
Verification Process for Exercising Rights. To protect our consumers’ privacy, we verify privacy rights requests to ensure that only you (or your authorized agent) can exercise rights pertaining to your Personal Information. As part of our verification process, we may ask that you submit additional information.
If you are an authorized agent wishing to exercise rights on behalf of a state resident, please contact us using the information at the bottom of this Privacy Policy and provide us with a copy of the consumer’s written authorization designating you as their agent. We may need to verify your identity and place of residence before completing your rights request.
Appeal Process. In certain cases, we may decline to take action on your request as permitted by law. Should we decline your request, we will provide you with a written explanation of the reasons for your decision and the opportunity to appeal the decision.
If we deny your appeal, we will provide a written explanation of our decision with instructions on how to contact your local Attorney General or Department of Justice for further review, where permitted under certain U.S. state privacy laws.
EEA, UK or Swiss Individuals’ Rights. If you are from the EEA, UK or Switzerland, you have the right, under certain circumstances, to:
To exercise any of these rights, contact us using the contact details provided at the end of this Privacy Policy, and please specify which privacy right(s) you wish to exercise. We may need to verify your identity to honor your request.
Lawful Bases. We will only collect and process Personal Information where we have lawful bases. Lawful bases include consent (where you have given consent), contract (where processing is necessary for the performance of a contract with you (e.g. to operate the site or deliver any products or services you have requested)) and “legitimate interests.” We rely on our legitimate interests as our lawful basis only where those interests are not overridden by the impact on you (unless we have your consent or our processing is otherwise required or permitted by law). If you have questions about the lawful bases of how we process your Personal Information, contact us at support@weareher.com.
International Transfers of Data. Any data that you provide to us may be accessed, shared, or processed by our offices, located in the United States, and service providers located in the United States, if such data transfer is necessary for the specific purpose for which you submitted your data (such as the provision of goods or services under a written contract).
This may entail a transfer of your Personal Information across international borders. The data protection standards may differ and be lower than the standards enforced in your jurisdiction. We maintain appropriate safeguards as required by applicable law for any Personal Information transferred internationally.
Right to Lodge a Complaint. If you have any issues with our compliance, you have the right to lodge a complaint with the appropriate supervisory authorities. We would, however, appreciate the opportunity to first address your concerns and would welcome you directing an inquiry to us via the information in the “Contact Us” section at the bottom of this Privacy Policy.
Our Services are not directed to children and no one under the age of 18 is eligible to use our Services. You are only able to join the Services with a birthdate that indicates you are over 18.
Protecting the privacy of children is very important to us. We do not collect or maintain Personal Information from people we know are under 16 years of age under any circumstances, and no part of our Services is designed to attract people under 16 years of age. If we learn that a user is under 16 years of age and has misrepresented their birthday to us, we will take steps to promptly remove that user’s Personal Information from our databases and to prevent the user from utilizing the Services. Please notify us immediately at support@weareher.com if you believe we have inadvertently collected information about any person age 16 or younger.
We provide you with a simple tool in the Mobile App to control your information through your settings menu.
To access this tool, from your profile, click the settings icon at the top right. From your profile settings, scroll down to “Privacy Options” and tap. From here, you can choose “Send me my data,” “Stop using my data,” or “Delete my account and data.”
In addition to the standard mechanisms above for managing your data, if you’d like to opt out of a particular use of your data described in this Privacy Policy, you can email us at support@weareher.com.
We implement a variety of security measures to maintain the safety of your Personal Information when you enter, submit, or access your Personal Information. However, no website, application or transmission can guarantee security. Thus, while we have established and maintain what we believe to be appropriate technical and organizational measures to protect the confidentiality, security, and integrity of Personal Information obtained through the Services, we cannot ensure or warrant the security of any information you transmit to us.
We retain information about you for as long as necessary to fulfill the purposes outlined in this Privacy Policy. When the information is no longer necessary for these purposes, we delete it or keep it in a form that does not identify you, unless we are required by law to keep this information for a longer period. When determining the retention period, we take into account various criteria, such as the type of Services requested by or provided to you, the nature and length of our relationship with you, possible re-enrollment with our Services, the impact on the Services we provide to you if we delete some of the information from or about you, mandatory retention periods provided by law, and the statute of limitations.
This Privacy Policy may be updated from time to time for any reason. We will notify you of any material changes to our Privacy Policy by posting the new Privacy Policy at www.weareher.com/privacy and we will change the “Last Updated” date above. You should consult this Privacy Policy regularly for any changes.
We are here to help answer any questions you have about the Services and how we use your Personal Information. If you have any questions, concerns, or complaints about our Privacy Policy or our data collection or processing practices, or if you want to report any security issues to us, please contact us at support@weareher.com.
You can reach our offices and our data protection lead at:
Attn: Privacy
Unit #4315,
2261 Market Street
San Francisco, CA, 94114
Copyright 2022 Bloomer Inc
