HER is one of the world’s biggest dating apps for 2SLGBTQ+ women and queer folks. Created for queer people by queer people, HER is a safe and inclusive space where you can connect with queer women and gender diverse people, find 2SLGBTQ+ events near you and maybe even find your person. See news and social media content so you can stay up to date on everything happening in the 2SLGBTQ+ world. Connect with like-minded people and download the HER app.
With 8 million registered users worldwide and large user groups in a variety of countries, you’re bound to meet someone you like on HER. We aren’t guaranteeing true love, but anything can happen!
Our biggest user hubs are in the US, UK, Germany, France, Canada, Australia, Netherlands, Thailand and Brazil. No matter where you are, HER allows you to connect with queer people through our safe platform.
So many of the “Big Players” in dating apps–Tinder, Bumble, etc.–are oriented towards cisgendered and heterosexual users, which can be alienating for queer and trans folks. HER Founder Robyn Exton was “driven by her own frustration at a dismal [sic] lesbian dating sites that she was using…[she] decided to make a pivot from her career in branding, learned to code, and launched HER” (In Magazine). Through her own journey in online dating as a queer woman, Robyn noticed a gap in the market knowing that “no one had built a mobile product for queer womxn.
This app, designed for queer womxn, has two main uses. The first is “our dating experience, where you can view profiles, send likes, get matches, and chat” (In Magazine). With 16 sexualities, 18 gender identities and other identifiers that are unique to 2SLGBTQ+ people, the HER team does their best to ensure an inclusive and representative online community.
The second segment of the HER app is the social networking portion, which allows users to find local queer events in their city, meet friends and lovers, and discuss what’s important to them.
The competitive advantage provided to users by the HER app is the design tailored specifically to queer people, helping them avoid some of the downsides to using mainstream dating apps.
Platforms like Tinder or Bumble were created with the “typical” user in mind: a cisgender, heterosexual individual. Their marketing fits this prototypical user by presenting images of straight couples, cis users and mainstream interactions.
On HER, our users are not pushed into the heteronormative narrative and are rather encouraged to be open about their identities and relationship orientations. Our advertising is inclusive and representative, featuring queer couples on our website and log in pages and expanding past the marketing norm of employing white models.
In the name of expressing your full self, we even have a section in your profile where you can select whether you’re looking for a monogamous relationship, polyamorous relationship or both. Filters allow users to select the genders, sexualities and preferences of their swipe deck, so you can finally find a community that aligns with what you’re looking for! No more cis men in your DMs — they don’t even exist on our platform.
Many mainstream apps present a unique challenge for queer folks: exposure to “unicorn hunters.” These are straight couples that are looking for a third (usually a queer woman) to fulfill a fantasy. For queer people, these interactions are often alienating and may make them feel like their identities are being fetishizes or that they are being used for their interest in a certain gender. Queer people on these apps experience unfriendly interactions at best, and hostile behaviour at worst.
HER creates a safe space for the 2SLGBTQ+ community to connect, chat, date and meet. As we’ve mentioned, it’s aimed at queer users, so there’s no need to sweat it if you want to be open about being trans, kinky or polyamorous. Our community is welcoming of all queer women and people, and we would LOVE to have you join us! Download the HER app today and connect with someone new.