Personal information

In general, the Personal Information we gather enables us to provide the Services to you, to improve and maintain the Services, and to better understand how users interact with the Services.

Specifically, we collect the following types of Personal Information:

Profile and Account Information: You can choose to sign up for the Mobile App using different types of Personal Information, and choose which items of your Personal Information you want to share as you otherwise use the Mobile App. To sign up, you can choose to submit your phone number, email, AppleID, or sign up with a Facebook or Instagram account (a “Social Account”). Whichever option you choose, we will collect that information and associate it with your account.

If you sign up with a Social Account, the social platform will share your name, birthdate and email back with us, with your consent, but it will always allow your account to connect with us to authenticate you. If you’d like to disassociate your Social Account form your HER account, please contact us at support@weareher.com.

When you have an account with us, unless you’ve disabled location services, the Mobile App will automatically collect your location when you open it. During signup, we will request your birth date, which we use to calculate and display your age to other users and confirm you are an adult.

When you create a profile, you have the option of adding a name (given, chosen, real, or fake, at your election), photos, a bio, and certain other details about your gender, your sexual orientation and your dating preferences, as well as answering some standard preferences. All of this information is optional. Whatever you choose to add to your profile will be visible to other users of the Mobile App.

Voluntary Information: We also collect other types of Personal Information that you provide to us voluntarily, in addition to information that you provide voluntarily to us to populate your profile and use the Mobile App. We may also receive information you volunteer if you choose to contact us via e-mail regarding support for the Services, sign up for the newsletter on the Website, participate in a survey, sign up for an event through a platform like Eventbrite and share your name and email, participate in a Sweepstakes (subject to the applicable Sweepstakes Rules), offer feedback or submit a request for support through the Mobile App.

Usage Information: We collect certain non-identifiable information about your use of the Mobile App, such as patterns of clicks, session length, messaging patterns and other similar technical information (“Usage Information”) when you use it. When you use the Website, this may include your browser type, operating system, device type, Internet Protocol (“IP”) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), a date/time stamp for your visit, and/or other similar technical information.

Analytics Information. Under some circumstances when you use the Mobile App, this Usage Information is collected in association with Personal Information through the function of third party services we use to improve the business (when so combined, “Analytics Information”). We use Analytics Information to understand our users’ behavior and improve the Services. For example, services that help us analyze users’ messaging behaviors may do so according to demographic or personal information. We use analytics to understand how many visitors our website has and where they come from. As another example, we may use a third party service to examine which of our marketing efforts our users interact with and how this impacts users’ journeys through our Services. The Analytics Information used by such third party services may be both stored and accessed by the third party operators of these services, and may be sent to and/or shared with our own servers and cloud providers, as further described below. HER team members may also access part of all of this Analytics Information in the course of our company’s use of these services. At times, our analytics services may consult or ingest Usage Information, and may do so in a manner that causes it to be associated with your Personal Information.

When we do so, we generally secure contractual promises to keep our user data confidential and use it only for the purpose of delivering services to us.

For example, we currently use a service called Branch to understand how users find our Mobile App. Branch generates URLs for use in our marketing campaigns, and when users click those links, a persistent identifier is placed onto the user’s device (including mobile devices) to indicate to us (1) the source of the marketing lead, (2) whether that user has created an account, (3) and whether the user has made a purchase and/or a swipe. To read more detailed information about Branch’s services and the data handling practices applicable to all users of those services, visit Branch’s privacy policy here and consult Branch’s terms of service.

We also currently use a service called Braze to help understand our advertising interactions with users, analyze messaging behaviors in the Mobile App, and manage our marketing campaigns. Braze recreates our databases of this information locally in order to run this analysis, help us plan push notifications and other communications with users, and understand certain user interactions in the Mobile App. You can read more details about Braze’s confidentiality protections and use restrictions in their Terms of Service, and more about their data handling practices in their Privacy Policy. At times, we may input Voluntary Information into these services to improve their functionality.

Cookies. Like many online services, we use cookies to collect information. “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing the Website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them). Our Website, or our emails to you, may contain similar “web beacon” or “clear GIF” elements which tell us when an email has been acted upon (such as opened or forwarded).

Location Information.  If you have enabled location services on your phone, we collect rough geolocation information to give users you interact with an approximate estimate of their distance from you.  If you do not want this information collected by us, you can disable location services on your phone for all applications and/or specifically for the Mobile App. If location services are not enabled for the Mobile App, you won’t be able to see any other users in the “Meet” part of the app unless you are a Gold or Platinum User, in which case you can choose to specify a location manually.

Other: We may also collect Personal Information at other points through our Services that state that Personal Information will be collected as a result of a specific action you take.

Collection of Data by Advertisers.  We may also use third parties to serve ads on the Services.  Your Account Information and Usage Information may be used by these third parties to choose advertisements likely to be relevant for you. We follow the guidelines of mobile application platforms (the Apple App Store and Google Play Store) in serving targeted advertisements to you through the Mobile App in connection with these third parties.

Personal information

We do not disclose or share your Personal Information with third parties other than as described in this Policy. In addition to the sharing described as a part how we collect data, we may disclose certain Personal Information to third parties in the following ways:

• As You Request. When you use the Services, the Personal Information you provide will be shared with the third parties that you authorize to receive such information (e.g., other individuals that you wish to connect with via the Services). You choose which information about you will be displayed to possible connections in the Services.
  • Spotify. You can, but do not have to, choose to connect your Spotify account to your Mobile App profile to display music you listen to frequently.
  • Social Media Profiles. If you use your Facebook and/or Instagram accounts to log into the Mobile App, you can choose to import certain data from those accounts to improve your experience on the Mobile App.
• Service Providers. We may share your Personal Information with our third party service providers who provide services such as data analytics, website hosting, payment processing (e.g., Stripe and RevenueCat), information technology, customer service, email delivery, auditing, and other services. In particular:
  • Servers and Hosting. Like most modern applications, our Services use cloud-based server and hosting tools operated by third parties, and your Personal Information is stored on those third party servers. Our servers and databases, as well as the data we store there, are secured and encrypted with industry-standard tools. In some cases, we also use data analysis tools which replicate our server and/or some data on those servers in order to help us optimize our operations.
  • Ad Display. We may share your Personal Information in order to select and display targeted advertisements. Currently, we use MoPub, the Facebook Mobile Platform, AdSense, and/or Google AdMob services for this purpose, though the particular vendors we use may change over time. You can read the relevant policies of advertisers we work with here: MoPub Privacy Policy , Mo Pub Partners Policy, AdMob Privacy Policy, FAN Privacy Policy. You may opt out of receiving interest-based advertising by emailing support@weareher.com. Please read the Section below on how to Opt-out for more details about this. If you would like more information about these targeted advertising services and the choices about the use of your information they support, please visit http://www.aboutads.info/choices or http://www.networkadvertising.org. If you’re in the EU, you can find additional information about your choices with respect to advertising networks and online behavioral advertising by clicking here: http://www.youronlinechoices.eu/. Using these general opt-out tools will remove your information from certain services we use, such as Braze.
  • Data processing and Analysis. We use certain third party software tools to analyze, visualize, and process data about our Services and how users interact with them, as well as to transmit that data effectively to cloud servers. The third party vendors may store or have access to your Personal Information for the purpose of providing their services to us. Data handled by these vendors is subject to Encryption of at least TLSv1.2 in transit and AES Encryption at rest. Services that help us manage data flows (for example, data pipeline, data handling, and data visualization services operated by third parties) generally do not store our data, but many have access to it in the course of delivering their services.
  • Subscription Management. We use a third party service, RevenueCat, to help manage and analyze subscription revenue. You can read more about RevenueCat’s Privacy Practices with respect to your as a HER user in their Privacy Policy here.
• Public Profile and Profile Sharing. Certain portions of the information you provide to us may also be displayed in your Profile.  As an essential element of the Services, most of the Personal Information you choose to explicitly provide to us when you register or update your Profile is displayed on your Profile and therefore to other users of the Mobile App. You can make your profile “Incognito” by toggling the radio button for that Setting in the “Edit Profile” Display, which is accessible by clicking “Edit” in the top right corner of your profile screen within the Mobile App. You can block specific users from interacting with you on the Mobile App by clicking “Block” at the bottom of their profile, and Report users who are not in compliance with our safe space and community principles or who take action which makes you in any way uncomfortable from the link at the bottom of their profile as well. Finally, you and other users can share a profile via text message or email – and your own profile can be shared publicly in this way. When another user takes this action, your primary profile photo, first name, and age will display to the recipient of the share. However, clicking the link associated with this display will only open the shared profile in our Mobile App for another registered user of HER. We cannot control who reads your postings, takes screenshots of your data and photos, or what other users may do with the information that you voluntarily post, including another user’s profile, so it is very important that you do not put Personal Information in your messages, posts, and/or profile that you are uncomfortable having shared by other users. Once you have posted information publicly, while you will still be able to edit and delete it on the Site, you will not be able to edit or delete such information cached, collected, and stored elsewhere by others.
• Affiliates. We may share some or all of your Personal Information with our parent company, subsidiaries, joint ventures, or other companies under a common control (“Affiliates”).
• Corporate Restructuring. We may share some or all of your Personal Information in connection with or during negotiation of any merger, financing, acquisition or dissolution, transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. In the event of an insolvency, bankruptcy, or receivership, Personal Information may also be transferred as a business asset. If another company acquires our company, business, or assets, that company will possess the Personal Information collected by us and will assume the rights and obligations regarding your Personal Information as described in this Privacy Policy, as updated from time to time.
• Other Disclosures. Regardless of any choices you make regarding your Personal Information (as described below), we may disclose Personal Information if we believe in good faith that such disclosure is necessary to (a) resolve disputes, investigate problems, or enforce our Terms and Conditions; (b) comply with relevant laws or to respond to requests from law enforcement or other government officials relating to investigations or alleged illegal activity, in which case we can (and you authorize us to) disclose Personal Information without subpoenas or warrants served on us; or (c) protect and defend our rights or property or the rights and property of you or third parties; and/or (d) investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms and Conditions, or harm (including potential harm) to HER or other users.

How we respond to DNT signals

Your browser settings may allow you to automatically transmit a Do Not Track signal to websites and other online services you visit. We do not alter our practices when we receive a Do Not Track signal from a visitor’s browser because we do not track our visitors to provide targeted advertising on the Website. To find out more about Do Not Track, please visit http://www.allaboutdnt.com.

To access this tool, from your profile, click the settings icon at the top right. From your profile settings, scroll down to “Privacy Options” and tap. From here, you can choose “Send me my data,” “Stop using my data,” or “Delete my account and data.”

• Send me my data. When you select this option, we’ll email you a copy of the data we hold about you. Note that to use the “Send me my data” function, you’ll need to have added an email to your profile and verified that email. We’ll send your data only to verified emails.
• Stop using my data. When you select this option, we’ll stop using your data to serve ads to you. You may still see ads, but they won’t be personalized.
• Delete my account and my data.  When you select this option, we’ll delete your account and the data it contains. Note that you won’t be able to use your account after doing this.

How to opt-out: In addition to the standard mechanisms above for managing your data, if you’d like to opt out of a particular use of your data described in this Privacy Policy, you can email us at support@weareher.com.