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Introducing: HER’s Masc Shortage Relief Act 

Robyn Exton

Feb 13, 2024

Introducing: HER’s Masc Shortage Relief Act 
  • The masc shortage crisis has been affecting the sapphic community for years. But in the past few months, we’ve started to see things really spiral. 

    HER’s Content Manager is out here posting that she would “sail across the ocean for a curly-haired masc with nothing but a water bottle and a dream” on her LinkedIn. My best friend of over fifteen years is commenting, “Who want me???” on different masc content creator’s videos. We’ve seen the TikToks, the reels, the Reddit forums, your comments… and we couldn’t bear to sit in silence any longer. 

    We knew it was time to act. That’s why we’re thrilled to announce the launch of the Masc Shortage Relief Act.

    What is the Masc Shortage Relief Act?

    The Masc Shortage Relief Act aims to restore peace within the sapphic community once and for all. 

    As part of the initiative, we’re giving away 1,000 free, lifetime subscriptions to mascs who join HER. And we won’t stop until each and every one of them has been allocated. 

    And we’re not stopping there. As of today, our most popular premium feature — the ability to filter your HER feed based on pins — is now free. Yup, for everyone. Think of it as our Valentine’s Day gift to you!

    Gone are the days of swiping through thirty femmes before stumbling upon the masc of your dreams. Our new, free filter lets you curate your HER feed based on your type and unique preferences, making finding your perfect match easier than ever before.

    How to claim your free lifetime subscription

    Mascs, assemble! Applying for a free lifetime subscription to HER Premium has never been simpler — all you need to do is fill out this Typeform. 

    The 1,000 lucky winners will be selected at random. If you’ve entered, keep an eye on your email because that’s where we’ll be sharing the exciting news. The premium status will be applied to the winners’ profiles on March 14th, so get ready to level up your HER experience! 

    Pro tip? Remember to add our new masc pin to your HER profile to increase your chances of being seen by our brilliant (and eager) community of sapphics. 

    Together, we will overcome the Masc Shortage Crisis 

    We need your help to make this initiative a success. Mascs, spread the word and help your fellow mascs secure their lifetime subscriptions. Femmes, tag your crushes, friends, neighbors, and local baristas. 

    Join us in our mission to combat the Masc Shortage Crisis. Together, we can make a difference and ensure that every member of our community feels seen, heard, and valued.

    Let’s restore balance within the sapphic community.

    Robyn Exton

    Robyn is the CEO & Founder of HER. Find her on Twitter.

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