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The Next Chapter for Her

Aug 21, 2016

  • When we first launched Her, just over a year ago, we had a clearly defined mission; to create a safe, supportive and exciting space for women to meet each other. 1 year down the line, we’ve reached over 1 million queer women, from iOS to Android phones, we’re available in over 55 countries and have started running events in 10 cities across the world.  It’s been one hell of a journey.

    When we host events and get to meet our community, one of the most common questions we get asked is – how many of you work at Her and how do you fund it?

    There are 8 of us working full time and 10 city leads who run our events part time.

    I’m the CEO, Rok is our CTO, Barbara runs marketing and growth, Yarin is our designer, Sophie runs our data and analytics, Emilien builds the iOS app, Seo works on the backend of the app and Viv runs our events and partnerships. You can see us all here – HEYA.

    But to the second question, how do we fund it?

    It took me about 15 months, over 200 meetings and about 180 people saying no, to find the right investors to back our company and work with us to build Her. It’s one of the hardest things I’ve ever done but we’ve been seriously fortunate to get the investors that we did and we’d never have made it this far without them. High fives all round to them.

    But now its time to stand on our own two feet. We need to turn Her into a profitable business that can support itself, the team and the servers.

    So today sees the start of this next chapter in our story, the launch of a new product, Her Premium.

    Her Premium is about us introducing something extra, a little bit more for those who are looking for a lot more.

    We’ve started with 3 new features

    Online Now

    See the profiles of everyone nearby you who is Online Right Now and ready to chat! Faster response, faster matches, faster messaging. You gots the power.

    Like Me

    Allows you to see all the profiles that have ever liked you, in one convenient space. Her Free users will still see their likes in Notifications but Premium users get a dedicated view of just those profiles, uninterrupted, available at the tap of a button.

    Next up is my favorite;

    Change Location

    From next week, Her Premium users will be able to change their location to see what’s up anywhere in the world, from London to Stockholm to Sydney to LA.

    We’ve got so much more to add to Her Premium, to turbo charge your experience, we can’t wait to show you.

    I want to be clear about something – everything that you have been able to do in Her, that has been completely free, will remain completely free. You’ll always be able to meet, message and connect with the Her community for free.

    And we have HUGE plans for Her Free! We’re working through so many great new features to make the best possible experience we can for you.

    We seriously can’t wait to get Her Premium out to you. Her Premium is available for $40 /month – a price we came to after a lot testing and maths. We operate in a niche market and the price is simply what we need to charge to keep things going.

    But what’s awesome is that Her Premium is completely optional. We’ll always have our free product, where you can do everything you need to meet women, we’ve just created Her Premium as the juicy cherry on the cake, for those of you that are into cherries. We’re super in to cherries.

    I’m here for questions and feedback – just post them below and I’ll get back to you. Otherwise – I’m excited to see what this next chapter brings and what we can achieve over the next year!

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